Noodle Seed enables businesses to get discovered inside conversational AI tools like ChatGPT, Gemini, Claude, Perplexity, and others. Noodle Seed helps companies - from local service providers to enterprise organizations - create AI-native apps and deploy conversational experiences where their customers are already searching, browsing, and buying.

Our platform includes Halo (an AI-powered website widget), Discovery (AI search optimization), and ChatGPT app creation on the OpenAI Store - all designed to turn AI conversations into real customer engagement including bookings, lead capture, and e-commerce.

Noodle Seed is SOC 2 certified. We are committed to the confidentiality, integrity, and availability of the data entrusted to us by our customers and their end users. This Trust Center provides transparency into our security practices, policies, subprocessors, and compliance posture so that customers can feel confident partnering with us.

Founded in 2021

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Controls (48)

Here are the controls implemented at Noodle Seed to ensure compliance, as a part of our security program.

Product security (2)

Production System User Review

Entity's Infosec officer reviews and approves the list of people with access to production console annually

Situational Awareness For Incidents

Entity maintains a record of information security incidents, its investigation, and the response plan that was executed in accordance with the policy and procedure defined to report and manage incidents.

Data security (10)

Identity Validation

Entity ensures that logical access provisioning to critical systems requires approval from authorized personnel on an individual need or for a predefined role.

Termination of Employment

Entity ensures logical access that is no longer required in the event of termination is made inaccessible in a timely manner.

Production Databases Access Restriction

Entity ensures that access to the production databases is restricted to only those individuals who require such access to perform their job functions.

Multi-factor Authentication

Entity requires that all staff members with access to any critical system be protected with a secure login mechanism such as Multifactor-authentication.

User Privileges Reviews

Entity's Senior Management or the Information Security Officer periodically reviews and ensures that access to the critical systems is restricted to only those individuals who require such access to perform their job functions.

User Access Reviews

Entity's Senior Management or the Information Security Officer periodically reviews and ensures that administrative access to the critical systems is restricted to only those individuals who require such access to perform their job functions.

Encrypting Data At Rest

Entity has set up cryptographic mechanisms to encrypt all production database[s] that store customer data at rest.

Inventory of Infrastructure Assets

Entity develops, documents, and maintains an inventory of organizational infrastructure systems, including all necessary information to achieve accountability.

Data Backups

Entity backs up relevant user and system data regularly to meet recovery time and recovery point objectives and verifies the integrity of these backups.

Testing for Reliability and Integrity

Entity tests backup information periodically to verify media reliability and information integrity.

Network security (6)

Impact analysis

Entity systems generate information that is reviewed and evaluated to determine impacts on the functioning of internal controls.

Transmission Confidentiality

Entity has set up processes to utilize standard encryption methods, including HTTPS with the TLS algorithm, to keep transmitted data confidential.

Anomalous Behavior

Entity's infrastructure is configured to review and analyze audit events to detect anomalous or suspicious activity and threats

Capacity & Performance Management

Entity has set up methods to continuously monitor critical assets to generate capacity alerts to ensure optimal performance, meet future capacity requirements, and protect against denial-of-service attacks.

Data used in Testing

Entity ensures that customer data used in non-Production environments requires the same level of protection as the production environment.

Centralized Collection of Security Event Logs

Entity's infrastructure is configured to generate audit events for actions of interest related to security for all critical systems.

App security (3)

Conspicuous Link To Privacy Notice

Entity displays the most current information about its services on its website, which is accessible to its customers.

Secure system modification

Entity has procedures to govern changes to its operating environment.

Unauthorized Activities

Entity uses Sprinto, a continuous monitoring system, to alert the security team to update the access levels of team members whose roles have changed.

Endpoint security (1)

Malicious Code Protection (Anti-Malware)

Where applicable, Entity ensures that endpoints with access to critical servers or data must be protected by malware-protection software.

Corporate security (26)

Code of Business Conduct

Entity has a documented policy to define behavioral standards and acceptable business conduct.

Roles & Responsibilities

Entity has established procedures to communicate with staff about their roles and responsibilities.

Competency Screening

Entity has procedures to ensure that all security-related positions are staffed by qualified individuals who have the necessary skill set.

Personnel Screening

Entity has established procedures to perform security risk screening of individuals before authorizing access.

New Hire Policy Acknowledgement

Entity has established procedures for new staff to acknowledge applicable company policies as a part of their onboarding.

Security & Privacy Awareness

Entity provides information security and privacy training to staff that is relevant to their job function.

Performance Review

Entity requires that all employees in client serving, IT, Engineering, and Information Security roles are periodically evaluated regarding their job responsibilities.

Periodic Policy Acknowledgement

Entity has established procedures for staff to acknowledge applicable company policies periodically.

Automated Reporting

Entity has provided information to employees, via various Information Security Policies/procedures, on how to report failures, incidents, concerns, or other complaints related to the services or systems provided by the entity in the event there are problems.

Incident Reporting Assistance

Entity has provided information to customers on how to report failures, incidents, concerns, or other complaints related to the services or systems provided by the Entity in the event there are problems.

Risk Framing

Entity performs a formal risk assessment exercise annually, as per documented guidelines and procedures, to identify threats that could impair systems' security commitments and requirements.

Risk Assessment

Each risk is assessed and given a risk score in relation to the likelihood of it occurring and the potential impact on the security, availability, and confidentiality of the Company platform. Risks are mapped to mitigating factors that address some or all of the risk.

Fraud

Entity considers the potential for fraud when assessing risks. This is an entry in the risk matrix.

Third-Party Criticality Assessments

Entity performs a formal vendor risk assessment exercise annually to identify vendors that are critical to the systems' security commitments and requirements.

Assigned Cybersecurity & Privacy Responsibilities

Entity's Senior Management assigns the role of Information Security Officer who is delegated to centrally manage, coordinate, develop, implement, and maintain an enterprise-wide cybersecurity and privacy program.

Internal Audit using Sprinto

Entity uses Sprinto, a continuous monitoring system, to track and report the health of the information security program to the Information Security Officer and other stakeholders.

Periodic Review & Update of Cybersecurity & Privacy Program

Entity's Senior Management reviews and approves the state of the Information Security program including policies, standards, and procedures, at planned intervals or if significant changes occur to ensure their continuing suitability, adequacy, and effectiveness.

Management Review of Org Chart

Entity's Senior Management reviews and approves the Organizational Chart for all employees annually.

Management Review of Risks

Entity's Senior Management reviews and approves the "Risk Assessment Report" annually.

Management Review of Third-Party Risks

Entity's Senior Management reviews and approves the "Vendor Risk Assessment Report" annually.

Subservice organization evaluation

Entity reviews and evaluates all subservice organizations periodically, to ensure commitments to Entity's customers can be met.

Testing

Entity has procedures to conduct regular tests and exercises that determine the effectiveness and the readiness to execute the contingency plan.

Asset Ownership Assignment

Entity has set up mechanisms to assign and manage asset ownership responsibilities and establish a common understanding of asset protection requirements.

Data Governance

Entity maintains a list of legal, statutory, and regulatory requirements relevant to information security.

Updates During Installations / Removals

Entity periodically updates and reviews the inventory of systems as a part of installations, removals, and system updates.

Inventory of Endpoint Assets

Entity develops, documents, and maintains an inventory of organizational endpoint systems, including all necessary information to achieve accountability.

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